MASHREQ BANK | UAE
Digital Banking Transformation
Mashreq Bank, one of the UAE’s leading financial institutions, re-platformed its digital retail banking experience to deliver a secure, scalable and highly personalised customer journey while building sustainable internal delivery capability.
TRUSTED EXPERTISE
Digital Transformation & Delivery Enablement
Cross-functional delivery model enablement
Capability building & leadership advisory
Digital transformation & platform re-platforming
The engagement combined end-to-end platform re-platforming, cross-functional delivery and capability building, aligning technology, people and processes to deliver rapid change within a complex, regulated banking environment.
CHALLENGES AND RESULTS
What worked for Mashreq
Challenges
Rapid pivot to fully remote delivery during COVID-19
Six-month delivery deadline under significant external pressure
Need for a secure, scalable, enterprise-grade digital platform
Limited in-house Sitecore capability, requiring rapid hiring and onboarding
Results
Re-platforming programme delivered in five months
180% increase in website users
200% increase in sessions captured
Winner – Sitecore Experience Awards 2021: Best Digital Experience Transformation
Onsite squads hired and enabled to strengthen long-term internal ownership and capability
Rather than treating the programme as a technology implementation, the focus was on the end-to-end system of delivery: aligning platform, people, processes and customer-experience priorities while rapidly building internal capability.
LET’S TALK
Ready to reshape the future of your organisation?
Let’s discuss your transformation priorities and where Agile-Leads can make a practical difference.