Award-Winning Digital Transformation at Mashreq Bank

Overview

Mashreq Bank, one of the UAE’s leading financial institutions, needed to replatform its digital retail banking platform using Sitecore.

The objective was to deliver a secure, scalable, and highly personalised digital customer experience, while building internal capability to support long-term innovation and self-sufficiency.

Despite the operational challenges of COVID-19, the programme was successfully delivered in just five months, demonstrating the impact of agile delivery in complex, regulated environments.

Services Delivered

  • Digital Transformation & Platform Replatforming (Sitecore & Azure DevOps)

  • Enterprise Agile Coaching

  • Capability Building (hiring and training onsite squads)

  • Leadership Advisory

challenges

Delivering large-scale digital transformation in banking required overcoming both technical and organisational constraints:

  • Rapid pivot to remote delivery during COVID-19

  • Six-month delivery deadline under significant external pressure

  • Need for a secure, scalable, enterprise-grade digital platform

  • Limited in-house Sitecore capability, requiring rapid hiring and onboarding

approach

Our Founder led the engagement, combining agile delivery leadership with capability building; focused on speed, alignment, and sustainability:

  • Leading end-to-end delivery of the Sitecore replatforming programme

  • Embedding agile ways of working across cross-functional teams

  • Hiring and enabling onsite squads to build internal capability

  • Aligning technology delivery with evolving brand and customer experience strategy

results

The transformation delivered significant, measurable impact:

  • +180% increase in website users

  • +200% increase in sessions captured

  • Winner – Sitecore Experience Awards 2021 (Best Digital Experience Transformation)

Why It Worked

This transformation succeeded because it balanced speed, structure, and capability building:

  • Agile delivery enabled rapid execution without compromising quality or security

  • Strong leadership alignment ensured clear decision-making under pressure

  • Investment in internal capability reduced long-term dependency on external partners

  • Close collaboration between business, technology, and delivery teams accelerated outcomes

Rather than treating this as a technology implementation, the focus was on end-to-end digital transformation, aligning platform, people, and processes to deliver lasting impact.