Deliver Less. Solve More. Welcome to Customer-Led Product Thinking

Product development is nothing new but shifting from a delivery-first to a customer-first mindset? That’s where real transformation begins.

In my years working in delivery across tech consultancies and financial services, I’ve seen that shift firsthand. We were once laser-focused on scope, budget, and timelines, often building exactly what the client asked for, with little challenge to the brief. “Delivery at all costs” was the goal of our clients, and we met the challenge.