Avoid the Unicorn Trap: Hire the Right People, Not Mythical Creatures

Rethinking the Future of Agile Coaching, Role Fluidity, and the Skills We Really Need

I recently led a workshop for a group of Lead Agile Coaches titled ‘Enterprise-wide Agile Transformation'. In one section, ‘People & Culture as Enablers of Enterprise Agility’, I found myself delivering what could have sounded like a bleak message for the future of their roles...That fewer organisations are hiring Agile Coaches by name.

But this doesn’t mean agile coaching is dead, it means that the skillset coaches have are valued everywhere.